It’s the return of the 90’s with the likes of The Vamps, One Direction, and 5 Seconds of Summer on the rise, you have to wonder, where are the chic girl bands at?
With boy bands continuously surging with popularity and raging fans at concerts, the question has been on my mind:
“Where are the girl bands at?”
All the stats indicate that rock star boys make more money than girls. Each member of One Direction is worth £15 million and the group as a whole has a net worth of £70 million (Campus IE).
Apparently, it has come down to the way the bands make you feel. Boy bands make us fall in love. They seduce us with their sweet lyrics and voices, they fill the fantasy of what has been lacking in our lives. It also doesn’t hurt that is usually a group of good looking boys that girls would like to date, which is what gets the swarm going at concerts.
Girl bands, on the other hand, is used to describe any formation females in the music industry in general (Collapse Board). It doesn’t link to a specific sound or music quality, it is linked to gender.
It’s hard to mention the word ‘boy band’ and not think of the millions of fans, or ‘fandoms’. They have massive support from die hard fans who are the raving lunatics at concerts.
But is that it though?
Girl groups like Little Mix and Fifth Harmony have a huge online following. Somehow, they are more popular online than in reality. The last five tweets from the Fifth Harmony account (1.89 million followers) has anywhere from 3,000-10,000 retweets within a 24-hour period, and same goes for Little Mix (6.62 million followers) (Billboard). Yet – their songs crash on the charts, barely scraping the top half.
Maybe, it’s not about the music. Maybe it is all about selling desire. Although most of the boy bands are talented musicians, they are not more so than their female counterparts. Talent is not the main selling point here. The boy band success depends on a careful balance of consumerism, endorsement, hormones and charisma.